IDX: Comprehensive Online Privacy Protection Platform

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Tom Kelly, President and CEO
Digital connectivity has transformed how people live and work for the better, but this convenience came at the price of privacy. And over the years, the threat to digital privacy has increased exponentially as data is collected when users visit a website, access a social media platform, or download an app, among other activities. “Today, we are witnessing the productization of the digital American community; and it is not the government who is having an eye on the personal data but it is the Tech Giants,” says Tom Kelly, President and CEO of IDX. “These companies are harvesting data from individuals to further their interests in targeted advertising, credit risk assessment, and direct marketing,” he adds. IDX empowers individuals to take back control of their online privacy while still allowing them to navigate through the digital channels essential to gather information and communicate globally. Built for the digital age, IDX provides identity protection, privacy, and data breach response solutions to companies and individuals throughout the U.S.

According to Kelly, privacy is a hallmark of a free society, and therefore people should not have to worry about who is peering through their digital window. For this reason, IDX helps pull down the digital shades to protect individuals with its IDX Privacy Platform, the first all-in-one solution for consumer online privacy, and its award-winning identity theft protection service named IDX Identity. Each user on IDX Privacy is assigned a uniquely generated Privacy Score, which quantifies an individual’s privacy risk and helps determine their level of protection. Utilizing a tracking blocker, IDX limits the amount of personal data that websites collect on consumers including their browsing, shopping, and social behavior. Alongside, IDX provides its ForgetMe data removal service that scans over a hundred data broker websites and removes any personally identifiable information to prevent it from being shared or sold. The process of stripping information from the hands of data brokers is automated, and over time, IDX intends to expand the types of sites where they enable data removal.
To further protect online privacy, IDX Privacy includes Safe WiFi, an enterprise-grade VPN that eliminates eavesdropping when using public WiFi.

While these privacy features provide a great degree of protection, maintaining good password hygiene is essential, which is why IDX’s Password Detective verifies the strength of a password and also checks for those that have been leaked on the dark web.

To complete their online privacy solution, IDX also provides a social media privacy solution that actively scans social media networks to detect fraudulent activity and account takeover, along with filtering objectionable content. Lastly, the IDX privacy solution includes a dark web scanning service that continuously monitors the deep and dark web for exposed personal data. Moreover, what sets IDX apart from competitors is that these online protection tools are packaged into a single, comprehensive platform with a simple and intuitive user interface.

IDX protects over 40 million people and large organizations in multiple industries and also government agencies. Often these clients have already been compromised by threats or exposed to immediate danger of data breaches. Consequently, IDX provides flexible and scalable breach response services tailored to the specific needs of a client. Besides, IDX’s platform leverages full microservices-based architecture where new features can be integrated within weeks. This allows IDX to keep up with evolving threats to online privacy, unlike competitors that take several months to years.

Moving ahead, IDX intends to enter into several strategic partnerships with the recent one being with LendingTree, a leading online loan marketplace. This collaboration enables users to monitor their credit health and identify potential savings while also remaining vigilant and taking action in the event of any breach. IDX will also continue to add new features to its IDX Privacy platform as new digital threats emerge and data harvesting methods are developed. With a reputation for security and excellence, IDX provides the only consumer privacy protection platform built for agility in the digital age.

IDX News

Newly-Renamed IDX Launches IDX Privacy, the First All-in-One Consumer Privacy Protection Product

PORTLAND, Ore. - IDX, previously ID Experts, unveiled a unique and cutting-edge product for consumers to protect their online privacy, IDX Privacy. Built to empower consumers to take back control of their digital privacy, this all-in-one software solution includes a complete set of features for consumers to address their expanding privacy risks and to "clean up" their digital footprint.


"In 2020, we saw the great migration to remote work and a dramatic rise in our reliance on digital platforms, all in response to the global pandemic," said Tom Kelly, president and CEO of IDX. "While we did this to stay safe, it was seen as an opportunity by big tech and small tech alike to continue to monitor and grab our data and exploit us as they sold our data for personal gain. That's why we've developed IDX Privacy, to empower consumers to take back control of their digital life."


IDX Privacy is built on a highly secure and leading-edge platform that offers consumers easy access to everything they need to protect their privacy online. These include:


• IDX Privacy Score, a proprietary score that quantifies a person's privacy level of risk and gives them specific guidance on how to improve their digital privacy.


• Tracking Blocker, software that runs on their devices to prevent and limit the amount of personal data websites collect on them as they search the web.


• ForgetMe, an online data removal service that scans over 100 data broker websites to find an individual's personal information profile, remove it, and continuously monitor its removal, to prevent the information from being sold or shared.


• Safe Wi-Fi, an enterprise-grade VPN that gives consumers the ability to browse safely on public Wi-Fi in places like coffee shops, airports, and even their homes.


• And additional features including a search tool for compromised passwords, Facebook privacy monitoring, dark web scanning and monitoring capabilities, and a private search engine powered by DuckDuckGo.


IDX Privacy is available as both a web application and a mobile app that includes the Tracking Blocker and Safe Wi-Fi software for up to any three of their PC, Mac, iOS or Android devices.


"As the premier cybersecurity venture capital firm, we've been partnering with high-growth security technology companies for over 20 years," said Sean Cunningham, managing director of ForgePoint Capital. "We specifically chose to invest in IDX because it is both the leader in cyber breach response while also spearheading the emerging market for consumer privacy technology. Americans are frustrated with the reality that their data is no longer in their control. We believe IDX is uniquely positioned to deliver a consumer privacy solution that will become a market leader."


Pricing and Availability


IDX Privacy is available immediately to consumers on the IDX website and to IDX channel partners including those in employee benefits, strategic markets, data breach services, and healthcare. IDX Privacy has a suggested list price of $9.95 per month, but is available immediately at an introductory price of $7.95 per month, or $49.95 annually for the first year, with the first 30 days free.

To learn more about IDX Privacy, visit their website at www.idx.us.

Company
IDX

Headquarters
Portland, OR

Management
Tom Kelly, President and CEO

Description
Built for the digital age, IDX provides identity protection, privacy, and data breach response solutions to companies and individuals throughout the U.S. IDX helps pull down the digital shades to protect individuals with its IDX Privacy Platform, the first all-in-one solution for consumer online privacy, and its award-winning identity theft protection service named IDX Identity. Each user on IDX Privacy is assigned a uniquely generated Privacy Score, which quantifies an individual’s privacy risk and helps determine their level of protection